Skin Health Alliance / Website

Give consumers
confidence in choosing
skin safe products

Know when to trust product claims

Skin Health Alliance is an independent organisation that reviews the safety of skincare products and services. Approved products are awarded a dermatological mark that helps consumers identify and feel reassured their purchase is safe for skin.

The previous website was intended for b2b purposes. As the brand increased retail visibility, the site needed to engage with consumers and brand managers alike. Doublesided worked together with Skin Health Alliance to discover their brand voice – approachable, positive and trustworthy – and evoke that sense of reassurance through design.
Services
Discovery
Strategy
Branding
Creative direction
UX design
Web design
Development
Ongoing support

Clean, fresh colours to reassure confidence

We created a website that instils confidence, inspiration and trust. Bright colours, graphic shapes and lifestyle imagery come together to reinforce Skin Health Alliance’s brand values.

Information is chunked into bite-sized pieces to invite readers to find out more and encourage site exploration.

Engage consumers, instil trust

Content that speaks to consumers and serves information as viewed through their lens. The consumer benefits page highlights the benefits of seeing the accredited logo on products, defines who the Skin Health Alliance are, and answers common questions.

Showcase the accredited list of skin care products

Visitors can browse the full list of verified products and see which brands are accredited globally on the world map.

Feature content audiences care about

The accreditation page informs brand managers of the benefits for their brand. An infographic collates consumer opinions on their buying behaviours and how likely they are to trust marketing claims when there is an SHA accredited logo on the product.

Visitors can find out more about Skin Health Alliance, their values, what they do and case studies on the About page.

Turn plain information into compelling explainers

The accreditation process is complex so we turned this information into an engaging animated video for consumers and brand managers to gain a better understanding.

Since website launch, there has been a 2,000% increase in enquiries from global brands.
“We required a dynamic online presence if the Skin Health Alliance was going to succeed in an increasingly busy market place.

Doublesided understood how important this vital asset would be to the future growth of the business. They listened to our ideas, added their own and weren't afraid to be honest with us as to what would work or, more importantly, not work. The final website delivered was crisp, clean and ultimately helped shape the Skin Health Alliance into the global player it is today.”
Matthew Patey – Managing Director
Skin Health Alliance
Visit skinhealthalliance.org

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