The Skin Health Alliance is an independent organisation which reviews the safety of ingredients in skincare products and accredit those suitable for sensitive skin.
Products verified as safe for skin are accredited with the Skin Health Alliance’s Dermatologically Accredited logo. This symbol proudly placed on packaging reassures consumers that their marketing claims are scientifically validated by an independent organisation – the brand can be trusted.
Following the launch of Skin Health Alliance’s website
, Doublesided was commissioned to create an animated explainer video to sit within the website’s homepage. The video needed to encapsulate the organisation’s purpose, consumer benefits and the accreditation process in an engaging way to brand managers and consumers. Brand managers can share this within their organisation to expedite internal cost signoff.