Business Sprinkler Alliance / Website + branding

Change attitudes
towards fire sprinklers in
commercial buildings

Urgent need for fire protection across the UK

The Business Sprinkler Alliance is a coalition of six organisations involved with fire protection, fire safety, fire community and fire sprinkler advocacy organisations: NFCC, NFSN, EFSN, FPA, & BAFSA. Set up by commercial property insurer FM Global, the BSA educates and demonstrates the urgent need for fire protection in all UK industrial and commercial buildings.

Doublesided worked with Ogilvy PR Worldwide to create a brand identity and website. We used keyphrase research to create website content and structure to capture natural search traffic.
Marketing collateral
Exhibition design
Information architecture
UX design
Web design

Visual identity and branding material

The logo is a visual representation of water droplets from a fire sprinkler next to sturdy initials. This marks Business Sprinkler Alliance’s unwavering mission to drive a cultural change, so sprinklers are accepted as the norm for UK business premises.

The new visual identity is optimistic, responsible and supportive. We applied the branding across various marketing collateral, exhibition stands and website.

Educate the building industry about fire sprinklers

The website contains a wealth of information from quick facts on sprinklers, myths busting, building lifecycles, building regulations to design guidance.

Mapping fires and sprinkler saves across Britain

We designed an interactive Google map plotting hundreds of destructive fires and sprinkler saves (fires stopped by sprinklers).

Search can be filtered by year and building type, and it is clear that commercial and warehouse buildings have the most fires which could have been saved through the use of sprinklers. Large fires are categorised as needing eight or more fire engines at the site. Each log links to its own news story.
“Their original creative approach has resulted in a fresh visual identity for clients, from corporate logos to corporate brochures. They have also delivered a full website refresh to ensure that content is interactive, accessible, navigable and image-driven.

Their work has provided a fresh and compelling feel for more traditional corporate clients who wanted to make an impact in the digital space. I would not hesitate to recommend their services.”
David Carter – Head of Practice, Corporate Affairs and Crisis
Ogilvy PR Worldwide

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