The Business Sprinkler Alliance is a coalition of six organisations involved with fire protection, fire safety, fire community and fire sprinkler advocacy organisations: NFCC
, & BAFSA
. Set up by commercial property insurer FM Global
, the BSA educates and demonstrates the urgent need for fire protection in all UK industrial and commercial buildings.
Doublesided worked with Ogilvy PR Worldwide
to create a brand identity and website. We used keyphrase research to create website content and structure to capture natural search traffic.