Churnalism, a blend of ‘churn’ and ‘journalism’, describes the reuse of source material (press releases) for a news article instead of original research.Media Standards Trust
is a charity that develops digital tools for transparency and accountability of the press. They developed the technology in-house to create Churnalism.com to raise awareness, identify churnalism and encourage original journalism. The digital product compared press releases side-by-side with news articles and scored them for their ‘Churn’.
MST commissioned Doublesided to design Churnalism.com’s brand and website. We used a woodcut illustration of a milkmaid churning butter whilst reading a book which fits well with the churnalism concept. The black & white woodcut theme follows through to overall design, with a bold yellow to highlight churned journalism.